9 Essential Tips for Creating Awesome Videos - Inspiration from Dimi
Video is the king nowadays. It is the fastest way to build trust and relationship. Also, when you create a video, you build your personal brand. That’s why it is necessary to follow some guidelines.
Number 1 – Be yourself
You know, all the other places are already taken. The world doesn’t need another Brendon Burchard, Brian Tracy or Tony Robbins. The world needs you, because you are unique, incredible, lovely. Use humor, be original. Let your audience feels in your video You.
Number 2 (I believe this is the most important one) – Demonstrate bold enthusiasm
Enthusiasm is contagious. Nothing sells like enthusiasm. Nothing spreads like enthusiasm. Show this amazing energy. I love what Isaac D'Israeli said – Enthusiasm is that secret and harmonious spirit which hovers over the production of genius.
Demonstrate enthusiasm. Show this amazing energy. And not only demonstrate enthusiasm, but bold enthusiasm - that means to push, to challenge your audience. Every great company has a bold leader. If you want to persuade, to influence, you need to show, to demonstrate bold enthusiasm.
Number 3 – Use your secret weapon
That could be for example your beautiful smile. Everyone has some strengths.
Number 4 (This tip is from the best vocal coach in the world Roger Love) - Melody in the voice
Imagine the voice like a piano. There are black and white keys. If you speak only in 2 keys all the time, you are going to sound monotonous and your audience will get bored. So it is vital that you use all the keys of the piano – the low register, the middle, the high register and to mix different melodies in your voice. When people hear your voice to feel that they hear their favorite melody. Imagine that you are climbing up and down the stairs.
As well as that, pay attention to the volume of the voice. If people don’t hear your voice, your message is lost.
Check out Roger Love for better understanding of melody in the voice and volume.
Number 5 – Add value on a consistent basis
You know all of the details are important like camera, microphone, lights. But these are just details. What is much more important is the message. Your message should be memorable. Add value and do it on a consistent basis. Create videos for example every week - Every Tuesday.
Number 6 - Present yourself at the beginning
I think many people forget to do this - to present themselves at the beginning.
Brendon starts with – I’m Brendon Burchard, the #1 New York Times bestselling author.
Put titles and if possible a logo. The first impression is of very big importance -The first seconds of the video. Because from the first seconds of the video, the way you start, people will decide if they stay, keep watching or close the site. So think about how you start your videos.
Number 7 – What is important not only the start, but also the way you finish your videos. I believe you have to finish with your one sentence representing your mission, your vision. Like for instance, Marie Forleo does – Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Or the way Brendon does – Live fully, love openly and make your difference today. I think it is very important to have this sentence with which you finish your videos like Brendon finishes also his videos with Charged Life.
Number 8 – Call to Action
At the end of the video your audience needs to know what they are supposed to do - For example, enter your name and email address on this page and you will get my free training video or another free download. That is the way to build your email list.
Number 9 – Last but not least, give the gift of positive energy and show confidence. So that you are able to translate your ideas into inspiration so that people can follow you, buy from you, get inspired and improve their lives.