Start with Why - part 2

Read part one - Start with Why - part 1

Start with Why - “People don't buy what you do, they buy why you do it.

The most essential thing, however, the starting point is trust.

Building a loyal following is really essential. It’s the base of the funnel.

Can I trust you? What do you stand for? Why you do what you do? What’s your personal story?

If your beliefs, cause or values are line with mine and I trust you, I’m even ready to suffer some inconveniences to support you, like for instance to pay for your premier products.

In any relationship, Trust is Number 1.

Nowadays, the fastest way to build trust online is through videos. Blogging is also powerful, but it would take much more time to build trust. My suggestion is to combine all of the communication methods – videos, blogs, podcasts, books, etc. But for the start, I suggest, to focus on one or two methods only.

For example, Bob Heilig does live video at the same time on FB. He said that he needed 6 months of doing that activity every day before starting to generate money:

From Zero To 7 Figures with Only Kajabi and Facebook Live: https://blog.newkajabi.com/from-zero-to-7-figures-with-only-kajabi-and-facebook-live

Focus and consistency are vital for success. The opposites - Lack of focus, lack of consistency, impatience can be detrimental.

I believe you have to communicate Your WHY in your videos and in general. If you still haven’t done it - to create a blog post, a video with your personal story. And what I believe is also important to add a mission statement – like for instance Marie Forleo finishes her videos with - "Stay on your game, and keep going for your dreams, because the world needs that special gift that only you have!"

Or Brendon Burchard finishes with the words – Charged Life :-)

The mission statement is an important part of communicating Your WHY.

Start with Why - “People don't buy what you do, they buy why you do it.

Why is the core of the Golden Circle Concept by Simon Sinek (Why, what and how)

I like the examples Simon Sinek gives in his books:

“A marketing message from Apple, if they were like everyone

else, might sound like this:

We make great computers.

They're beautifully designed, simple to use and user-friendly.

Wanna buy one?”

It's not a very compelling sales pitch, but that's how most companies sell to us. This is the norm.

Now, let’s see the way Apple actually markets their products:

Everything we do, we believe in challenging the status quo. We believe in thinking differently.

The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly

We just happen to make great computers.

Wanna buy one?”

And finally, I want to leave with Bob Heilig and the 4 reasons to start using live video TODAY in your business:

#Books #startwithwhy #business